Our Story

Hello! I'm Chloe. Welcome to Bow So Cute.

It all began in late 2020 whilst searching for a beautiful gift for a friends baby girl. We were in the midst of a third lockdown, I couldn’t find any baby bows I liked, and needed a hobby. So, I dusted off my mums old sewing machine, and got to work.

After making those first bows I set up an Instagram page, just for fun. I expected it to fizzle out once lockdown was over, but over the next few weeks, our following started to grow, I got the hang of the sewing machine, and it seemed like I could really make a go of this little ‘side hustle’. 

A year later I had outgrown the dining room and moved into a small storage unit. I was working full time and commuting 3 hours a day, but still working on Bow So Cute every spare moment, even in the middle of the night.

Two years in, I quit my 9-5, moved into our dedicated office space, and dived headfirst into full time self employment. It’s been a year since then, and I’ve never looked back.

We continue to grow and expand every day, with wonderful customers all around the world. We hosted a week long pop-up shop in John Lewis in December 2023, and out products are stocked by beautiful independent boutiques in England, Germany, Switzerland, Hong Kong, Singapore, Oman, Kuwait, Taiwan and Japan. 

 

Our pop-up shop in John Lewis Bluewater Store, December 2023

Our stockist locations by country

 

 

Our Values

Quality
Using soft, high quality fabrics such as organic cotton. Small batch production enables us to have an excellent level of quality control over each piece we produce. 

Community
Sourcing our materials as locally as possible with a particular focus on supporting small businesses and independant sellers.

Creativity
We dedicate a lot of time to designing and producing unique products and seasonal collections. We love small batch pieces and say no to mass-produced products. Creativity is at the very heart of Bow So Cute and our pieces are a little bit different to anywhere else's. 

AWARDS & IN THE PRESS